Brand Strategy & Identity
A logo rebrand for a multi-service realty company — replacing a dated wordmark with a clean, geometric "D" built to represent everything from property to solar.
Dreams Vintage's original logo — a thin-lined triangular mark with a small serif-adjacent wordmark — read as generic and didn't reflect the breadth of what the company actually does: realty, a rent fund program, and solar power solutions all under one name.
Design a single mark expressive enough to carry three distinct business lines (property, financing, renewable energy) without needing three different visual metaphors, while working cleanly at everything from a favicon to building-mounted signage.
Connecto built the new identity around a stylized "D" made of nine rounded-edge squares in a 3x3 grid. The interconnected squares do double duty as brand meaning: they represent foundation and stability (the realty business), unity and connection (the Rent Fund program), and — through their rounded, tile-like form — a visual nod to solar paneling, tying the company's renewable energy investment directly into the mark itself.
Connecto delivered: An Old Look vs. New Look comparison establishing the rebrand rationale Logo construction specs — exact sizing grid (320px × 100px), clear-space rules White and dark variants of the full lockup and icon-only mark, for both light and dark applications A color palette built around a navy-to-light-blue gradient family ( #1d2944, #2e4068, #637aba, #a0c5ea) Real-world usage mockups: illuminated building signage, apartment complex exterior branding, and the logo placed directly on a solar panel — tying all three of the company's business lines back to the one mark
Selected work
Keep exploring
Start your project
Tell us the outcome you need and we'll come back with scope and pricing.
Start Your Project
