Content Strategy, Management and Production
Content strategy, social management and production for FoodFeast, a UK party-food brand — turning a catalogue of meat pies, spring rolls and puff puff into a consistent, scroll-stopping content system.
FoodFeast sells shareable party food — meat pies, spring rolls, puff puff — bundled into platters like The Gathering, a 30-pie/45-roll/50-puff-puff box built for 11–15 guests. Selling a bundle like that isn't really a menu item, it's an occasion, and their existing content wasn't landing that: it needed to make people crave the food and picture the gathering it belongs to, on both organic Instagram and paid ad placements.
Design a content system flexible enough to run daily on Instagram yet strong enough to work as scroll-stopping paid creative — covering three very different moments (a weekend group hangout, a solo weekend treat, a Monday pick-me-up) without diluting FoodFeast's brand identity or its signature yellow-and-black palette.
Connecto built a modular content framework anchored on FoodFeast's product photography and a consistent visual language: bold yellow backgrounds with a subtle repeated wordmark texture, high-contrast black CTA bars, and a rotating cast of real, relatable moments — friends sharing a platter, a solo treat as self-care, food as a Monday mood-lift — each paired with a short, punchy headline and a clear "Order Now" path to foodfeast.shop.
Connecto managed the full content pipeline for FoodFeast: planning the content calendar, art-directing and producing the campaign assets, and writing copy tuned to each moment — "One Box, Fifteen Fed" — a group/gathering-occasion post spelling out exactly what's in The Gathering platter, positioned for group buyers and party planners "It's the weekend, you deserve this!" — a tight product hero shot for weekend indulgence and impulse orders "Monday's rough. Meat pie helps." — a lifestyle, relatable-humor piece for weekday engagement, with a "five minutes from your door" delivery hook Each asset was built to work standalone on the Instagram grid (@foodfeastuk) and as paid social creative, with a consistent CTA structure (Order Now / Shop Now → foodfeast.shop) across the set.
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