Brand & Visual Identity
A refined brand identity for a medical-grade IV therapy provider — built around the idea that wellbeing is the new luxury, and science is its magic ingredient.
Science + Wellbeing delivers pharmaceutical-grade IV therapy — vitamins, minerals and antioxidants infused directly into the bloodstream by licensed medical professionals — in convenient settings like a client's home, office, or a partner centre. But "medical" and "luxury" pull in different visual directions, and the brand needed an identity that could hold both without feeling clinical on one side or gimmicky on the other.
Design a brand system that reads as credible and science-backed, while still feeling premium enough to justify a luxury wellness price point — and one flexible enough to carry across clinical-adjacent print (letterhead, business cards) and lifestyle/social applications (Instagram templates, merch, website) without contradiction.
Connecto built the identity around a single line: "Wellbeing is the new luxury — Science is its magic ingredient." The logo takes a modern, minimalist approach to luxury wellness — sleek, geometric letterforms with a subtle scientific influence, anchored by a plus (+) symbol that reinforces the science–wellbeing connection and doubles as the system's clear-space unit.
Connecto delivered a full brand guideline covering: Logo identity: the final logo mark, the reasoning behind its geometric, minimalist letterforms and plus-symbol motif, clear-space rules (measured in multiples of the plus symbol's height), and full usage do's/don'ts Typography: Teknaf for distinctive display use, Mulish as the flexible, contemporary workhorse typeface Color palette: Dark Gray (innovation, professionalism), Forest Green (vitality, health), Pastel Yellow (warmth, comfort) and Caramel Brown (grounding, premium feel) — a palette built specifically to blend sophistication, science and luxury Iconography and imagery direction: a custom icon set and photographic/art direction guidelines to keep every future asset visually consistent Brand applications: letterhead, two business card layouts, envelope, t-shirt, mug, a mobile app screen concept, a website homepage layout, and Instagram feed and story post templates (sized to spec: 1080×1080, 1080×1350, 1080×566, 1080×1920)
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