Brand Strategy & Identity
A bold, symbol-driven logo for a sports betting platform — built around a "Q" that doubles as a spinning wheel and a target, then carried through app icon, favicon, and merch.
Qilup Technologies needed a logo that could work as hard as a betting platform demands — instantly recognizable at app-icon size, energetic enough to match the excitement of live sports, and trustworthy enough to hold up as a financial product handling real transactions.
Pack meaning into a mark simple enough to read at favicon scale — a genuine design constraint for any app-first brand, where the logo has to survive being shrunk to a 16-pixel browser tab and still say something.
Connecto built the entire identity around a single stylized "Q" doing triple duty: its circular center reads as a spinning wheel (the chance and unpredictability at the heart of betting), a target (precision, focus, the aim to win), and a clean, legible letterform that holds up at any size. The clean sans-serif "ilup" wordmark keeps the overall impression professional and minimal, balancing the boldness of the icon.
Connecto delivered a logo presentation covering: Full logo & icon-only mark, with the design rationale for the "Q" symbol explained in full Color palette: a deep indigo primary ( #191970), vivid pink secondary ( #FF1493), and turquoise accent ( #40E0D0) — energetic enough for a betting brand while staying premium App icon applied to a real device home-screen mockup Favicon shown in both light and dark browser chrome to confirm legibility in both modes Merch application: t-shirt and cap mockups carrying the full lockup
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